We're on top of the World - Emirates

How We Took a Flight Attendant to 828m... Twice

Emirates We're on top of the world / Stunt on Burj Khalifa

What began as a jaw-dropping visual—an Emirates flight attendant standing atop the world’s tallest building—quickly became one of the most viral aviation stunts in advertising history. Then, just months later, the stakes were raised again with aircraft flying past her at close range for the follow-up: “See You at Expo.”

Both campaigns were brought to life by a world-class team of creatives, aviation professionals, and safety specialists. Prime Productions led the stunt and safety planning, from the design of the custom platform at the very top of the Burj Khalifa, to the coordination of aircraft flight paths and performer safety.

Campaign 1 / We're on Top of the World

📍 Watch here

In the first installment, viewers were stunned to see an Emirates crew member calmly holding cue cards over 828 meters above the ground, standing at the pinnacle of the Burj Khalifa. No green screen. No CGI. Just pure planning, performance, and precision.

What Prime Did:

• Designed and supervised the construction of a stunt platform at the top of the spire—engineered to be secure, wind-tested, and invisible on camera.

• Oversaw all harnessing, anchor points, and concealed rigging for the talent (a professional skydiver trained for the role).

• Managed wind analysis, access logistics, and comms systems, coordinating across Emaar, Dubai Civil Aviation, and Emirates' in-house team.

• Ensured psychological readiness for the performer, who ascended via the internal structure and remained at the top for hours in full uniform.

Campaign 2 / See You at Expo / The Sequel

📍 Watch here (same URL for follow-up edit)

The second campaign brought Emirates A380 aircraft into the scene, flying in formation around the Burj Khalifa with the same calm flight attendant standing tall. This took the safety, timing, and coordination to a completely new altitude—both literally and logistically.

Prime’s Extended Role:

• Airspace Safety Management: We worked closely with Emirates pilots, ATC, and air safety authorities to design aircraft flight paths that maintained safe distance while creating dramatic proximity visuals.

• Coordinated communications between ground, tower rigging teams, aircraft, and camera helicopters for seamless timing.

• Performed advance rehearsals using drones and simulation models to visualize and validate camera angles, airspeeds, and sunlight positions.

• Oversaw redundant safety and emergency evacuation planning for the talent and support crew stationed at height during aircraft passes.

From Viral to Historic

Together, both campaigns amassed millions of views globally, becoming case studies in brand bravery, safety-first stunt execution, and unforgettable visuals.

“People think the risk is standing at the top. But the real challenge is making that feel effortless—while ensuring every safety box is ticked, double-checked, and invisible to the world.”— Alan Gayton, Stunts & Safety Director, Prime Productions AMG

The Emirates x Burj Khalifa campaigns redefined what’s possible in commercial storytelling. And at Prime, we’re proud to have made every breathtaking second real, safe, and unforgettable.

Read the entire post from Emirates in this link:

https://www.emirates.com/media-centre/what-do-an-emirates-cabin-crew-tom-cruise-and-the-crown-prince-of-dubai-have-in-common/

Here below the brave team that stood at the pinnacle!

#FlyEmiratesFlyBetter#EmiratesAirline

Thanks to @choppershoot, @tecs_uae and @cold.cutz for helping us bringing this to life.

Thanks to @katiecousinsmakeup for making Nicole look so amazing.

Thank you to the #emaar and #burjkhalifa ops, marketing and health and safety teams for their incredible support.

Thank you to the incredible and bravest woman on the planet @nicolesmithludvik

And of course, our Safety Director @Alan Gayton for always making safety paramount and the key to the success of the projects!

We are on top of the world!